About Bea Viczko
Copywriter
at Ammirati Puris Lintas, Budapest
1997 - 1999
Idea generation and copywriting for complex campaigns for pitches, domestic and international clients. Cooperating with international creative teams within the network. Participating in developing TVCs.
Brands: Cif, Signal, Amodent, Coccolino, Lifebuoy, Rama, Boci (Nestlé), adidas, Tuborg, Burger King
Senior Copywriter at BBDO Budapest
1999 - 2001
Adapting international campaigns and brand strategies. Idea generation, concept development and copywriting. Developing TVC’s.
National and International shortlists and awards: Golden Drum, Golden Blade
Brands: Whiskas, Pickwick, Snickers, Bounty, Dr Oetker, Zewa, Margaret Astor, Otthon Magazin
Creative Grouphead at Leo Burnett Budapest
2001 - 2004
Organising and leading Procter&Gamble creative teams, including talent recruitment. Reporting to and cooperating with regional and global creative directors. Strategic planning, concept development, idea generation for domestic, regional and global campaigns. Developing several TVCs with local and foreign directors.
International shortlists and awards: Cannes Diploma
Brands: Always, Alldays, Secret, Bonux, Tide, Shamtu, Herbal Essences
Freelance Creative, Budapest
2004 - 2010
Working with international agencies on various pitches and concept development projects. My experience includes crafting compelling TV commercials and engaging copy for renowned brands such as Vodafone, Crepto, and Herbal Essences.
Creative Director and Cake Designer at Kopenka Cakes
2010 - 2018
Brand-building: creating and enhancing Kopenka Cakes’ image and presence in the market. Managing social media and producing engaging content to attract and retain customers.
Designing and creating bespoke cakes based on detailed creative briefs from clients. Marketing, organizing and leading creative workshops.
SEN Teacher at Great Oaks College, London
2018 - 2024
Planning bespoke lessons and activities for young people with complex needs, utilizing creative approaches. Enhancing effective communication by using AAC and designing visual aids. Editing and presenting progress updates - including videos - of meticulously recorded targets.
Freelance Senior Copywriter, Budapest
2024 - Present
Concept development, idea generation, proofreading, translation, and copywriting for both domestic and international campaigns and pitches, including social media.
Brands: Bator Tabor, Pepco (DDB), Nivea (Publicis Groupe)
Education
1991-1995
Eotvos Lorand University, Faculty of Humanities | Master's Degree in English Language and Literature
Skills & Expertise
Copywriting | Brand Storytelling | Creative Campaign Development | Communication Strategy | Adaptability | Social Media Communications |Proofreading | Translation | Tone of Voice | Presentation Skills | Visual Design | People Skills | Solution Focus | Curiousity | Patience